This module focuses on measuring and managing the productivity and precision efficiency of the farm. It discusses the relationship between productivity and profitability, highlighting the role of technology, innovation, and digital agriculture in enhancing production levels. It also explores various data-driven applications including the use of drones, satellite imaging, livestock monitoring, weather stations, field sensors to monitor soils and autonomous platforms. It emphasises the importance of objective data in optimising farm management decisions, ensuring efficiency and maximising profits.