This module explores the potential of “digitally enabled decision agriculture” for a 25% increase in agricultural production value, presenting a $20.3 billion opportunity that aligns with the National Farmers Federation’s $100 billion target by 2030. Emphasising sustainability, the module introduces the SMEAC tool —Situation, Mission, Execution, Administration and Communication—as a strategic guide for farmers to take stock of what data is required before any investment is made and to create unique value propositions and improve productivity while complying with market requirements or demonstrating and reporting against sustainability frameworks.